Hearing The Voice Of The Customer – Not The Brand
Our everyday expectations about businesses has changed. Find out what you can do to coexist with customers and propelling your brand forward.
Advice
Change vs Difference. Is there a distinction?
Change vs Difference. Is there a distinction? Been thinking a lot recently about how organizations drive change, transform and move towards a digital first strategy rather than the old industrial models that still exist. Which made me think is there a distinction of change vs difference? It’s coupled with the impact of talent and the …
Don’t Get Distracted by Your Competition
DON’T GET DISTRACTED BY YOUR COMPETITION Beating Competition The only way to beat the competition is to stop trying to beat the competition. Too many companies focus their business strategy on copying what the competition does rather than making their own headway. In doing that they forget who they are, why they exist, and what …
The Digital World is Not Going to Stop Us from Being Social
The Digital World is not Going to Stop Us from Communicating in the Real World Because thats the negative perception or real fear of digital isn’t it? Suddenly we are not going to be in each others physical space anymore. Nor do we want to in a post COVID world. That’s slightly tongue in cheek …
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