It’s Not A Mistake, It’s A Choice

In the days when we seem to be able to abdicate responsibility too easily, play organisational and network politics far too skillfully there are no bad decisions just hindsight, but we must not let that deceive nor delude us:

It’s not a mistake to revolutionise your marketing, it’s a choice.

Its not a mistake to promote that person rather than the more talented, it’s a choice.

It’s not a mistake to tweet something abusive constituting harrassment, it’s a blatant choice.

Its not a mistake to text whilst driving, it’s a choice.

Its not a mistake to pursue exceptional customer experience, it’s a choice.

Its not a mistake to leverage your organisations social capital, it’s a choice.

Its not a mistake to avoid those difficult decisions, it’s a choice.

And, it’s not a mistake to treat someone badly, it’s a very clear choice.

Lets get this right the mistake is the effect, the cause is the choice we made whether conscious or subconscious. When we take ownership of something, we take more responsibility for it. 

Choice is far more an accountable word than mistake. And, of course, if those same mistakes are made more than once, they are not mistakes at all are they?

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