Digital Marketing Strategy – Building A Set Of Acquisition Techniques

Digital Marketing Strategy – Building A Set Of Acquisition Techniques Having a digital marketing strategy for your organisation is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to …

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Digitalisation of Society

Digitalization of Society Always connected, always head down, skimming rather than digesting information. Personalized content delivered to us on every device, everywhere all the time. Meshing and stacking, apps telling us when to brush our teeth, if it’s going to rain, when to put the rubbish out and, who that beautiful person is on the …

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Change & Improvement: Different?

CHANGE & IMPROVEMENT; DIFFERENT? Been thinking a lot recently about how organisations drive change, transform and move towards a digital first strategy rather than the old industrial models that still exist. It’s coupled with the impact of talent and the competitive advantage people in and around an organisation will bring. We are scaring people too …

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Growth Hacker Marketing By Ryan Holiday

Book Review: Growth Hacker Marketing By Ryan Holiday Author Ryan Holiday lifts the lid on a sweeping new culture, Growth Hacker Marketing, hitting the marketing depts of the smallest to the largest blue-chip organisations, calling for a re-position and re-think of how traditional marketing departments operate. According to Google Trends, the rise in searches associated with this new skillset …

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