Business Strategy: How to Create an Uncontested Marketplace in a Digital World

BUSINESS STRATEGY: HOW TO CREATE AN UNCONTESTED MARKET PLACE IN A DIGITAL WORLD A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised brands who at one stage were market leaders. So what’s the common thread of these well-established traditional retailers …

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Websites Must Connect Not Tell

WEBSITES MUST CONNECT NOT TELL It still amazes me 30 years on that we are still struggling to comprehend how the web can change our businesses. Even now our strategies are very much focused on tinkering with its leverage rather than compelling our users/customers to transform our business by using it.  That said, I think …

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Digital Subverting Old Order

DIGITAL IS SUBVERTING THE OLD ORDER As business pioneers today our notoriety is similarly as significant as how much cash our organization rakes in. All brands are distributing organizations now, they simply happen to make shoes, print magazines, enroll individuals or production nourishment.  In these unsure occasions, numerous organizations are wrongly protecting what they have. …

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