Tactics

Digital Marketing Strategy – Building A Set Of Acquisition Techniques

Digital Marketing Strategy – Building A Set Of Acquisition Techniques Having a digital marketing strategy for your organisation is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to …

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Business Strategy: How to Create an Uncontested Marketplace in a Digital World

BUSINESS STRATEGY: HOW TO CREATE AN UNCONTESTED MARKET PLACE IN A DIGITAL WORLD A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised brands who at one stage were market leaders. So what’s the common thread of these well-established traditional retailers …

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